Years of intensive research and development, discovering, and using, the latest in hair care ingredients and technologies gives you the Alterna hair care products you need to keep your hair beautiful.

Renowned for the concept of EnzymetherapyŽ along with its groundbreaking formulations and unsurpassed product performance, Alterna Hair Careset the industry standard for the finest hair care products available. Alterna hair products are forward thinking, trend savvy & a step ahead of ever-evolving hair care technology. Alterna is an independent beauty company dedicated to ensuring you and your professional stylist has the tools you need to keep you hair healthy and beautiful.

By going back to the basics of hair care and what the hair needs in order to grow strong and healthy, Alterna enzymetherapyŽ was developed.

Enzymes provide the stimulus for every chemical reaction that occurs in the body. The assimilation of essential ingredients in the hair is no exception. As we age, our enzyme count decreases, allowing us to absorb fewer nutrients into the scalp and hair. This is why our hair begins to lose its luster and shine. For this reason, it is crucial that we supplement the hair not only with essential building blocks it needs, but also with the enzymes (the catalyst) required to help break these components down into a useable form.

You activate the enzymetherapyŽ by emulsifying the product just before you apply it to your hair. That's right, it's a simple process. The spray bottles emulsify it for you when you spray. The other products you emulsify by first rubbing the product between you hands before you applying them to your hair and scalp.

The enzymetherapyŽ complex used in Alterna hair care is the first complex to incorporate both hair's essential building blocks and the specific enzymes required to help the hair maintain a strong, healthy, youthful appearance. For the first time, hair can absorb an advanced level of essential fatty acids, vitamins, minerals and proteins - regardless of one's age or hair/scalp health. So Alterna care not only cleans your hair, Alterna hair care changes your hair.