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"Framesi" was established
Framesi is now distributed in over 70 countries worldwide
Based in the world's fashion capitol Milan Italy
Framesi is the leading manufacturer of hair color sold in Italy.
Clients and Hairstylists using Framesi have
discovered beautiful color that leaves hair feeling naturally soft and
professionals, for professionals, Framesi is not a retail conglomerate.
Roberto Franchina, the
founder of Framesi, painstakingly blended the art of hair color with the
technology of hair care. Introduced to the American market in 1979 Framesi
hair color products have grown across America ever since.
The professional line of hair care
products were designed specifically for colored and chemically treated hair.
These shampoos, conditioners and styling aids were designed by master chemists
for use the advanced lines of Framesi' Framcolor Futura and Framesi' Framcolor
I remember attending my first Framesi haircolor class. I dismissed several
claims made at the class. Later, when I returned for a refresher class, I
again heard the discussions about low ammonia and small color molecule size
(and molecule shape) giving luster and manageability and extraordinary feel to
hair. This really hit home as I had just finished coloring Gloria's hair.
Gloria and I had been using Framesi color for 18 months and this, health
conscious and very color conscious lady had just said the very same thing.
"My hair feels wonderful! I have colored my hair for many years and this
is the first time I can see the shine and feel the difference. This is a great
hair color." ... JOHN.
Throughout the years Framesi take-home
products have grown and been refined for the American market. Use Biogenol and
Framesi products to support and protect your hair color.
The Biogenol Color Care System is the
industry's most complete care and styling system for color-treated hair, only
Biogenol products are not tested on
Biogenol products use recyclable
When you color your hair,
your styling products and your
home hair-care do make a difference.
For almost fifty years, one company
has defined to the world the art of premium professional hair color, Framesi of
Milan, Italy. Known the world-over as the maker of the world's most luxurious,
deep-conditioning imported cream color, Framesi now brings you Biogenol Color
Care System, the industry's most complete care and styling system for color
Biogenol shampoos, conditioners and
styling products are formulated with special ingredients to enhance, and not
diminish, the beauty of hair color while maintaining the highest professional
Biogenol lets your "color shine
GLYCERINE-FREE formulas. The Biogenol
Color Care System contains no glycerine, or any other ingredient that may
cause hair color to strip.
Ultraviolet light, chlorine, and
chemicals in the environment can cause even the finest hair color to fade off
tone. Biogenol fights this environmental damage because only Biogenol products
contain BCP™, the unique enzyme that captures and neutralizes the excess
oxygen that causes hair color fading.
Framesi, the worldwide leader in
premium hair color, has had a legacy of sourcing hair solutions from nature. They turned to the sea to enhance the effectiveness of the
Biogenol Color Care System. There, in the sea, in the Brehat Archipelago,
fifteen fathoms beneath the surface, where azure waters are illuminated by the
intense rays of the sun, you will find a beautiful rose-colored seaweed called
At this precise debt, the sun's
strength is magnified, causing the water to heat up. Most marine life will
perish when subjected to such extremes in temperature. But not Phycoccorail.
It's unique structure responds to thermal stress by creating a bioceramic
coral shield to protect itself from dramatic changes in temperature.
By harnessing the power of
Phycoccoril's "coral shield," Biogenol goes one revolutionary step
further in home color care. Now, it will shield your hair from the harmful
effects of thermal heat from hairdryers, curling irons and the everyday heat
from the sun. This is critical because it is the heat that damages the hair
shaft, rendering it incapable of holding color.
These enhanced formulas, first
introduced in 1999, work with any brand of hair color, bringing dramatically improved protection
by harnessing the power of Phycocorail's "coral shield."
The "coral shield" in Biogenol responds to heat just like it
does in nature, preserving and protecting hair color. So hair stays more
vibrant and more beautiful ... the longest lasting hair color on earth.
the concept behind the
by product line introduced in 2004.
by is a collection of styling products so
performance driven, they dissolve the limits of hair design. The unsurpassed
versatility of by framesi lets the hair products adopt to you, allowing
your individual personality and sensuality to be expressed through
style. It's never been easier to be yourself.
About getting the best discounts on
discount hair products
Italian Hair Fashion
keeps your look in fashion, while the
Discount Framesi hair products offered here from
hair products pamper and protect your hair and your look.
Framesi hair products discounts are found in the 128oz gallon sizes
(in the Biogenol line) and the 33.8oz Liter sizes in the BY
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