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• "Framesi" was established in 1945

• Framesi is now distributed in over 70 countries worldwide

• Based in the world's fashion capitol Milan Italy

• Framesi is the leading manufacturer of hair color sold in Italy.

• Clients and Hairstylists using Framesi have discovered beautiful color that leaves hair feeling naturally soft and beautifully manageable.

Operated by professionals, for professionals, Framesi is not a retail conglomerate.

Roberto Franchina, the founder of Framesi, painstakingly blended the art of hair color with the technology of hair care. Introduced to the American market in 1979 Framesi hair color products have grown across America ever since.

The professional line of hair care products were designed specifically for colored and chemically treated hair. These shampoos, conditioners and styling aids were designed by master chemists for use the advanced lines of Framesi' Framcolor Futura and Framesi' Framcolor 2001.

Personal comment:

I remember attending my first Framesi haircolor class. I dismissed several claims made at the class. Later, when I returned for a refresher class, I again heard the discussions about low ammonia and small color molecule size (and molecule shape) giving luster and manageability and extraordinary feel to hair. This really hit home as I had just finished coloring Gloria's hair. Gloria and I had been using Framesi color for 18 months and this, health conscious and very color conscious lady had just said the very same thing. "My hair feels wonderful! I have colored my hair for many years and this is the first time I can see the shine and feel the difference. This is a great hair color." ... JOHN.

Throughout the years Framesi take-home products have grown and been refined for the American market. Use Biogenol and Framesi products to support and protect your hair color.

The Biogenol Color Care System is the industry's most complete care and styling system for color-treated hair, only from Framesi.

Biogenol products are not tested on animals.

Biogenol products use recyclable packaging materials.

When you color your hair, your styling products and your home hair-care do make a difference.

For almost fifty years, one company has defined to the world the art of premium professional hair color, Framesi of Milan, Italy. Known the world-over as the maker of the world's most luxurious, deep-conditioning imported cream color, Framesi now brings you Biogenol Color Care System, the industry's most complete care and styling system for color clients.

Biogenol shampoos, conditioners and styling products are formulated with special ingredients to enhance, and not diminish, the beauty of hair color while maintaining the highest professional performance levels.

Biogenol lets your "color shine through."

GLYCERINE-FREE formulas. The Biogenol Color Care System contains no glycerine, or any other ingredient that may cause hair color to strip.

Ultraviolet light, chlorine, and chemicals in the environment can cause even the finest hair color to fade off tone. Biogenol fights this environmental damage because only Biogenol products contain BCP™,  the unique enzyme that captures and neutralizes the excess oxygen that causes hair color fading.

Framesi, the worldwide leader in premium hair color, has had a legacy of sourcing hair solutions from nature.  They turned to the sea to enhance the effectiveness of the Biogenol Color Care System. There, in the sea, in the Brehat Archipelago, fifteen fathoms beneath the surface, where azure waters are illuminated by the intense rays of the sun, you will find a beautiful rose-colored seaweed called Phycoccorail.

At this precise debt, the sun's strength is magnified, causing the water to heat up. Most marine life will perish when subjected to such extremes in temperature. But not Phycoccorail. It's unique structure responds to thermal stress by creating a bioceramic coral shield to protect itself from dramatic changes in temperature.

By harnessing the power of Phycoccoril's "coral shield," Biogenol goes one revolutionary step further in home color care. Now, it will shield your hair from the harmful effects of thermal heat from hairdryers, curling irons and the everyday heat from the sun. This is critical because it is the heat that damages the hair shaft, rendering it incapable of holding color.

These enhanced formulas, first introduced in 1999, work with any brand of hair color, bringing dramatically improved protection by harnessing the power of Phycocorail's "coral shield."  The "coral shield" in Biogenol responds to heat just like it does in nature, preserving and protecting hair color. So hair stays more vibrant and more beautiful ... the longest lasting hair color on earth.

be yourself, is the concept behind the by product line introduced in 2004. by is a collection of styling products so performance driven, they dissolve the limits of hair design. The unsurpassed versatility of by framesi lets the hair products adopt to you, allowing uyour individual personality  and sensuality to be expressed through style. It's never been easier to be yourself.